20 to 40-year-old office worker, in particular the layer of white-collar workers and women in charge of its own in the new professional women. Consumer groups like this one clear and simple lines, natural design, generous, requested material, exquisite work stress, pay attention to the quality of life, mostly pragmatists. The quality of brand positioning: fashion, elegant and comfortable. Brand design concepts: generous, simple, exquisite performance of China's mature women to the elegant, skilful. Brand positioning of the materials: Italian pop leather, cloth and other materials theme.
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